Previously, we focused mainly on the climate impact of packaging.
Now, we want to take a broader approach, addressing the total carbon footprint of a product—from cultivation and production to packaging and transport. We want to highlight all the valuable initiatives in the supply chain that aim to reduce climate footprint.
Our goal is to drive improvements by measuring and tracking a product's footprint from cultivation and production to packaging and transport.
We will achieve this by collecting data, giving the supply chain insights into possible ways to reduce climate impact, offering customers transparency about product carbon footprints, and ultimately, ensuring an assortment with a lower climate impact.
We are focusing on making our reporting tool and process as simple as possible. We firmly believe that the efficiencies we identify together will result in significant value for suppliers, producers, and growers. The more data we collect, the greater the insights we can share about the most effective ways to reduce climate impact.